Diana Vreeland was the legendary Vogue editor who shaped fashion history like no one else. Influential, opinionated and original, she was the essence of fabulous. Visionaire recently published a series of her staff memos. Cryptic, brilliant, like little haiku jewels, these staff memos were dictated to her assistant from Mrs. Vreeland’s bathroom (how’s that for multi-tasking?). Some of my favorites:
The serpent should be on all fingers and all wrists and all everywhere…
The serpent is the motif of the hour in jewelry…
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Nothing gives the luxury of pearls. Please keep them in mind.
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Let’s promote grey.
For everything.
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So often clients want to cram copy with every product feature, selling point and offer detail. If you ever wanted evidence that spare, elegant language trumps bloated, superlative-laden writing, just read Mrs. Vreeland’s memos.
Sage advice, Holly.