Microscopic Word

It is the seed that floats to shore, one word, one tiny, even microscopic word, is that which can alone save us.

William Carlos Williams

Real Estate Marketing

When it comes to luxury real estate, grammar sells

Buyers of million-dollar homes pay attention to details—including grammar and spelling. And guess what? Now there’s a research study that back me up.

October 5, 2025 No Comments

Advertising

My real estate marketing mentor

The NYTimes had a piece about the “marketing revolution” in real estate—a fascinating look at how the promotion of Manhattan apartments has changed over the

May 30, 2024 No Comments