Copywriting
Don’t Forget the Serpent
Diana Vreeland, the legendary Vogue editor, wrote staff memos that were cryptic, brilliant and spare.
January 30, 2025
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Microscopic Word
It is the seed that floats to shore, one word, one tiny, even microscopic word, is that which can alone save us.
William Carlos Williams
Copywriting
Before you hire a web copywriter: Do these 6 things first
You’ve got a website that needs sprucing up, or you’ve got a new business/app/nonprofit that needs a new site built and written from scratch. That’s
September 30, 2024
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Advertising
My real estate marketing mentor
The NYTimes had a piece about the “marketing revolution” in real estate—a fascinating look at how the promotion of Manhattan apartments has changed over the
May 30, 2024
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Advertising
800 Headlines
I’m pretty much a “one and done” copywriter. My clients rarely come back to me with edits, and sometimes, with tight deadlines, my copy goes
April 15, 2024
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