Microscopic Word

It is the seed that floats to shore, one word, one tiny, even microscopic word, is that which can alone save us.

William Carlos Williams

Copywriting

Don’t Forget the Serpent

Diana Vreeland was the legendary Vogue editor who shaped fashion history like no one else.  Influential, opinionated and original, she was the essence of fabulous.

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Advertising

My real estate marketing mentor

The NYTimes had a piece about the “marketing revolution” in real estate—a fascinating look at how the promotion of Manhattan apartments has changed over the

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Advertising

800 Headlines

I’m pretty much a “one and done” copywriter. My clients rarely come back to me with edits, and sometimes, with tight deadlines, my copy goes

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