I grew up in Miami, and every year I couldn’t wait for Seventeen’s college issue and its fashion spreads on bucolic New England campuses. So I took off to Smith College, saw snow for the first time, earned a degree in Psychology, and along the way I wrote, and wrote, and wrote some more.

I returned to Miami, put my psych degree and statistics wizardry to work at a market research firm before I wormed my way into a Miami ad agency where I learned to love the creative side of agency life and performed in unfortunate Pointer Sisters video at an Addy Awards dinner. I missed New England like crazy, and moved to Boston to work at Schneider & Associates, where, surrounded by delightful and talented PR professionals, I learned how to craft a press release, plan a killer event (ask me about the tubas on the roof), and create copy that cuts through the clutter.

Loved my job, loved the city, but what I didn’t love was cold weather and slogging through the snow. I high-tailed it back to Miami. I landed at Pearson, McGuire and handled PR for luxury real estate and resorts throughout Florida and the Caribbean, before leaving to launch my freelance copywriting business. After decades in Miami, I made the move to Austin, TX and partnered with some pretty fabulous creative and corporate clients. I pulled up stakes in 2025, and decided to really shake things up—I’m a digital nomad now, based on Chiang Mai, Thailand, and still collaborating with long-term clients—some for over 20 years!

But enough about me. Let’s talk about you.

Whether you have a website that needs spiffing up, a sales newsletter, eblast or just want another set of eyes to look over your content, get in touch. I’d love to work with you.