Holly Gonzalez Marketing & Copywriting

Smart, sophisticated copy that sells.

Word to your mother

Share on FacebookShare on LinkedInTweet about this on TwitterShare on Google+Pin on Pinterest
My mom and me—future luxury destination copywriter—on Sanibel Island

My mom and me—future luxury destination copywriter—on Sanibel Island

Ever wonder whether copywriters are made or born?

No, I hadn’t wasted any time thinking about it either.

Honestly, I thought I just sort of fell into copywriting. It was a zig-zaggy path that started with a degree in psychology, followed by a pit stop in market research, and a good chunk of time in ad and PR agencies. But I had some confidence that whatever copywriting skill I had was honed through years of agency experience.


Behold Exhibit A, my mom’s recent letter to me.

Copywriting gold from a copywriter's mom

Sent in advance of my birthday, she thought a coupon for a frozen dinner (really Mom?) would get me out of cooking on that day.

Here’s an excerpt:

You won’t have to cook on that day using this excellent coupon. By adding an additional $4.00 in cash you will be able to purchase the largest frozen entrée Stouffer offers.

If that is advertising copy gold, I don’t know what is.

But sadly, she wouldn’t be able to hold onto the Stouffer’s account for very long:

Never, never buy Stouffer’s meatloaf. Completely inedible.

So in honor of Mother’s Day, thanks Mom. I think it’s pretty obvious who has the copywriting talent in the family… and where I got my snarky edge.

Love you, Mom. Happy Mother’s Day.




Getch'er email updates right here!

Sign up now for tips on copywriting, grammar and other wordy goodness.

Spam is squicky. I won't ever give away, trade or sell your email address. Pinky promise.

Holly Gonzalez
Find me on

Holly Gonzalez

Holly Gonzalez is an advertising copywriting in Austin, TX. She writes smart, sophisticated copy for print, digital and SEO.
Holly Gonzalez
Find me on

Latest posts by Holly Gonzalez (see all)

Leave a Reply

Your email address will not be published. Required fields are marked *