Holly Gonzalez Marketing & Copywriting

Smart, sophisticated copy that sells.

Tag Archives: Visionaire

Don’t Forget the Serpent

Diana Vreeland

Diana Vreeland was the legendary Vogue editor who shaped fashion history like no one else.  Influential, opinionated and original, she was the essence of fabulous. Visionaire recently published a series of her staff memos. Cryptic, brilliant, like little haiku jewels, these staff memos were dictated to her assistant from Mrs. Vreeland’s bathroom (how’s that for multi-tasking?). Some of my favorites:

The serpent should be on all fingers and all wrists and all everywhere…
The serpent is the motif of the hour in jewelry…

Nothing gives the luxury of pearls. Please keep them in mind.

Let’s promote grey.
For everything.

So often clients want to cram copy with every product feature, selling point and offer detail. If you ever wanted evidence that spare, elegant language trumps bloated, superlative-laden writing, just read Mrs. Vreeland’s memos.