Holly Gonzalez Marketing & Copywriting

Smart, sophisticated copy that sells.

Tag Archives: business writing

Open the Kimono and Run It Up the Flagpole


Let’s talk about business jargon. More specifically, let’s talk about how we can get rid of this blight on the language landscape. Business jargon doesn’t add anything to the conversation—whether it’s in person, online or in print. How corporate language ended up so garbled and meaningless is anyone’s guess, but, really, can’t we do better than “win-win,” “paradigm shift,” and my all-time favorite, “think outside of the box”? Here’s a nifty little site to help purge those bloated phrases from your business vocabulary: http://unsuck-it.com/. Just plug in your most hated office jargon, and poof, you’ll find the plain English translation. I personally pledge to obliterate “tweak” from my business-speak from this day forward.