A collaboration with the fabulous Pure Branding. Experts in the organic and natural market, they are a smart, thoughtful bunch that bring me the best projects, like this website for organic olive oil.
Every great story has a beginning, and ours begins with the land.
Surrounded by the incredible beauty of Umbria, il cuore verde dell’Italia, the Domenica Fiore Estate looks out over the ancient city-state of Orvieto, which first flourished as an Etruscan settlement. This small city of great antiquity has an impressive heritage of wealth and importance and was a papal seat during the Middle Ages.
Nestled between the mist-covered Apennine Mountains and the gently flowing Paglia River, 100 miles from the sea, there is mystery to this land. Embedded in its soil and mystical caves are seashells. These shells are more than a surprise left for us over 5 million years ago. They are a gift to our olive trees, creating a distinctive soil rich in minerals and prehistoric nutrients—perfect for sustaining and enriching our exquisite olive oil varieties.