Holly Gonzalez Marketing & Copywriting

Smart, sophisticated copy that sells.

Mistakes I Made

Share on FacebookShare on LinkedInTweet about this on TwitterShare on Google+Pin on Pinterest
What I learned from a business alliance gone wrong, a guest blog post for Succeeding in Small Business

Lessons Learned from a Small Business Alliance Gone Awry

Long ago, in a galaxy far, far away, I tried to hang up solopreneur shingle and work part-time for a friend with a burgeoning PR firm. I had a kid in preschool, and I thought the lure of a steady paycheck trumped my need for independence. It wasn’t my finest hour, and I’d done a rather fine job of repressing all the ickiness until my friend Jeanne Yocum asked me to contribute a “pitfall” story to her blog, Succeeding in Small Business. Here’s the guest post in all its glory. Even thought I wrote it, I can still say that it’s a darn important read. When you’re in business for yourself, the alliances you forge can make or break your business.

 

Source: Lessons learned from a small business alliance gone awry | Succeeding in Small Business


Getch'er email updates right here!

Sign up now for tips on copywriting, grammar and other wordy goodness.

Spam is squicky. I won't ever give away, trade or sell your email address. Pinky promise.

Holly Gonzalez
Find me on

Holly Gonzalez

Holly Gonzalez is an advertising copywriting in Austin, TX. She writes smart, sophisticated copy for print, digital and SEO.
Holly Gonzalez
Find me on

Latest posts by Holly Gonzalez (see all)